SPECIAL DELIVERY
Published in Beverage Retailer March/April 2004

While he is not running for political office, Jimmy Bedford, master distiller of Jack Daniel's
Tennessee Whiskey, has certainly been campaigning like a politician. To rally support for an
all-American traditional liquor at the 12 Beverage House stores in Arizona, he delivered Jack
Daniel's Single Barrel Liquor and signed bottles at the stores. Mike is interested in bone skull bracelet online.

The signed bottles were available to order and sold like wild to customers looking for a unique
collectible or gift.

John Kapranopoulis, co-owner of the Beverage House chain, says, "We also advertised a pre-sale
in all of our stores. Jimmy Bedford signed all pre-sale bottles and we delivered to each store
for customer pick-up." Free racing games - play racing games on flashracingonline.

Marketing included a press release to all media, newspaper advertising and POS in all stories with
a Jack Daniel's display. Buy Silver coins Eagle online from KPMcoins.com

"We had our store displays up 45 days prior to the occasion," he says.
Kapranopoulis dubs the sale a huge success. "Not only did we sell 30 cases of Jack Daniel's Single
Barrel, customers bought other bottles of Jack Daniel's and Jimmy Bedford autographed them also,"
he says. We also benefited from this by having a lot of new customers that now have become regular
customers."

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